Wine label art has become a genre of modern art all to itself and is a topic on which whole books could be written. It’s become a fun pastime of mine to peruse the shelves of my local wine store admiring the labels on each bottle and wondering about the meaning behind each image. I like to look at labels through an analytical lens in the same way someone might decipher the meaning of a poem. While many wines have elaborately illustrated labels without mention as to what the pictures represent, there’s also much beauty in simplicity. The first is like an epic poem, so full of fluff that it struggles to keep the line and measure in its extravagance while the latter is a crisp and perfectly executed Haiku. Of course, it goes without saying that no matter how compelling the artwork on the label, the wine inside must be equally, if not more, delicious, complex, interesting. All of these properties converged perfectly in this Rascal 2019 Pinot Gris. The simplicity of the label is what first caught my eye – on the top, a dog with a halo. You know there must be a good story behind the picture. I turned the bottle over and read that Rascal Wine gives back a portion of the proceeds to animal shelters and rescue organizations across the country. It’s no secret how much I love our rescue dogs. That sealed the deal.
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